燒肉風間 KAZAMA
燒肉風間餐飲集團－KAZAMA日語解釋為「颳風的間隙」，此品牌識別設計專案經過交叉比對策劃，了解更應用日本約26,900人姓氏「風間」的記憶點優勢！以此為「燒肉風間 KAZAMA」命名。
策略上將傳統日式風格的燒肉專門融入美式輕鬆空間的設計氛圍，延伸設計「風間神獸」在環伺燒肉店林立之中，設計出品牌差異化，且在市場上獨樹一格，佔有一席之地；在燒肉專門中颳起一股全新的旋風，並將「燒肉風間」形塑為時尚燒肉的代名詞。
策略上將傳統日式風格的燒肉專門融入美式輕鬆空間的設計氛圍，延伸設計「風間神獸」在環伺燒肉店林立之中，設計出品牌差異化，且在市場上獨樹一格，佔有一席之地；在燒肉專門中颳起一股全新的旋風，並將「燒肉風間」形塑為時尚燒肉的代名詞。
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Kazama interpreted as “windy gap” in Japanese, this brand identity design projects through cross-comparison plan, understanding and application the memory point advantage of 26,900 surnames “Kazama" in Japan.
Strategies on the Japanese Yakiniku integration into the ambiance of American relax space design. The design of brand differentiation, made “Kazama” more unique in Japanese BBQ market, and create a brand new popular.
Strategies on the Japanese Yakiniku integration into the ambiance of American relax space design. The design of brand differentiation, made “Kazama” more unique in Japanese BBQ market, and create a brand new popular.
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Design project／品牌系統建構、策略導入、包裝識別
Brand designer／KJ Zhang
Design Co., Ltd.／FAIR BRAIN DESIGN
Wedsite／www.kazama.com.tw
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任職於華奧博岩品牌創研所時期作品｜著作財產權歸華奧博岩品牌創研所所有
